Feranmi Okafor

Feranmi Okafor

(She/Her)

Growth Marketer

Feranmiokafor@gmail.com feranmiokafor.com

About Me

I’m a Growth marketing professional with a lot of experience with Tech Companies. I have over 3 years of experience with achievements in working with cross-functional teams to achieve marketing and brand development goals.

I help businesses create long-lasting experiences through content creation, growth strategy and brand marketing strategy.

Presently a Brand Storyteller at Thepeer, I tell our story through content creation on our diverse platforms and driving exciting engagements within our community.

Work Experience

  1. Founder

    – Present

    Tech Marketers Hub Lagos, Nigeria

    Building a community for budding and established marketers in the tech space.
    Providing access to mentorship and opportunities to members of the community.

  2. Brand Storyteller

    – Present

    Thepeer, remote Lagos, Nigeria

    1. Create content strategies to meet the objectives of creative briefs and project needs
    2. Develop creative storytelling campaigns
    3. Drive Email marketing strategy
    4. Crafted content strategies to reflect the brand tone in a tangible manner.

  3. Growth Associate (Community Management)

    –

    Cowrywise Lagos, Nigeria

    1. Coordinated organic growth through social media campaigns
    2. Drove product education through bite-sized videos (#30Secondsofmoney)
    3. Social listening for brand sentiment and product research

  4. Independent Contractor for Digital Content Creation and Marketing

    – Present

    I have also been a contractor on several campaigns with prominent brands, I worked as a content creator with foremost brands such as:

    Brand Marketer/Content Creator, COCA COLA NIGERIA

    [August 2018]-[January 2020]

    1. Curated and amplified creative content in line with the brand’s vision on several campaigns across social media platforms.
    2. Through content, increased TOMA (Top of mind awareness) and recorded increase in traffic towards the brand which resulted in sales.

      3. https://twitter.com/feranmiokafor/status/1185655702427226112?s=21
      [Post Activity:

    Brand Marketer, JUMIA NIGERIA - #JumiaFaves Campaign.

    [February 2019]-[April 2019]

    JUMIA FOOD NG X SO FRESH FOODS

    [June 2019]

    • Insights:
      -7865 Impressions
      -5659 in Reach

    Brand Marketer, Stanbic Ibtc Bank - #theweddingseries Campaign

    [June 2019]

    • Insights:
      -2634 Impressions
      -2255 in Reach

    Brand Marketer, AkibaPay

    [July 2020- Jan 2021]

    • Insights:
      -2220 Impressions
      -1794 in Reach

    AkibaPrime Campaign

    https://www.instagram.com/p/CD_RQwJDkG2/?igshid=mf2xjt5kp5rn

    • Insights:
      -3746 Impressions
      -3113 in Reach

    Brand Marketer, Udux Music

    [June 2019]-[November 2019]

    • Insights:
      -3624 Impressions
      -2175 in Reach

    Brand Marketer, Swift Telephone Network

    [July 2019]
    #Turn2Me Campaign

    • Created visual content to drive traffic towards the brand and the product.

    https://www.instagram.com/p/BzjD9n4gVE6/?igshid=tmh7sj5pwfnw

    • Insights:
      -4819 Impressions
      -3085 in Reach

    Brand Marketer KRISPYKREME NIGERIA

    [April 2019]-[June 2019]

    • Insights:
      -7222 Impressions
      -4523 in Reach

    CONTENT WRITER, First Homes Africa, Lagos, Nigeria

    [MARCH 2020]-[MAY 2020]
    First Homes Africa is an online real-estate company. In my contract period with them, I was able to do the following:

    • Produced original, creative and data-driven content for the blog.
    • Presented clients with unique copy options based on overall marketing objectives.
    • Conducted Interview process to get first-hand experience for blog content.

    CONTENT WRITER, Opera News Hub, Lagos, Nigeria

    [OCTOBER 2019]-[DECEMBER 2019]

    Opera News Hub is an online editorial platform. In my contract period with them, I was able to do the following:

    http://opr.news/s70470ebc191128en_ng

    http://opr.news/s63870482191124en_ng

  5. SOCIAL MEDIA MANAGER,

    –

    IMPRESIO AFRICA Lagos,Nigeria

    Impresio Africa is an indigenous Enterprise development & tourism company. In my contract period with them, I was able to do the following:

    • Drove Social media growth, increasing daily visitation from 50 to 500 per month.
    • Coordinated development of Brand messaging and visual designs across board

  6. LEARNING FACILITATOR

    –

    FLIPBOOK NG Lagos,Nigeria

    Flipbook Ng is a literacy and creative writing foundation. During my period of engagement, I was able to do the following:

    • Facilitated classes on Performance Poetry and Creative Writing.
    • Worked closely with students as a confidence coach, developing their public speaking skills and Creative writing Ability.

  7. SOCIAL MEDIA MANAGER & CAMPAIGN LEAD,

    –

    SWIFT TELEPHONE NETWORK Lagos,Nigeria

    • Drove brand awareness 43% by developing online marketing campaigns.
    • Planned and instituted social media marketing plan for Swift Telephone Network.
    • Managed team of 10 to generate original content and moderate online community members.

Education

  2. Brand Management Aligning Business, Brand & Behavior

    –

    University of London London,UK

    Brand Management: Aligning Business, Brand and
    Behaviour. An online non-credit course authorized by University of London and London Business

    School and offered through Coursera

Skills

  • Content Creation
  • Content Strategy
  • Influencer Marketing
  • Product Marketing
  • Social Media Management
  • UX Copywriting
  • Marketing strategy

Languages

  • English (fluent)
  • Igbo (native)

Tools

  • Mailchimp
  • Customer.io
  • Google Search Console
  • Google Analytics
  • Canva
  • Figma
  • Semrush
  • Trello
  • Google Suite
  • Excel
  • Asana
  • Firebase
  • Metabase
  • Sproutsocial

Interests

  • Travelling
  • Discovering new music and movies
  • Writing poetry
  • Reading